You can use the following posts to help promote Crafting Compassionate Cultures. Feel free to change them to match your personal style and/or create your own.

Here is the shortened link to the Crafting Compassionate Cultures webpage: https://tinyurl.com/2ved9s5d

Posts

🌟 Unlock the power of diversity, equity, and inclusion with Crafting Compassionate Cultures! Transform your organisation into an antiracist, diverse, equitable, and inclusive powerhouse. 💪 #DEI #InclusionMatters https://tinyurl.com/2ved9s5d

Discover Strawberry Words’ CPD accredited antiracism training courses, designed to drive meaningful change. 🌍 #AntiracismTraining #InclusiveCulture https://tinyurl.com/2ved9s5d

🤝 Be a leader in creating safe spaces for your employees. Crafting Compassionate Cultures helps you de-escalate racial issues and build an inclusive workplace. #SafeWorkplace #Leadership

Create safe spaces for ethnic minorities and attract diverse talent with our "Understanding Microaggressions” course. 🚀 Empower your team to thrive in any situation. #InclusiveLeadership #Diversity https://tinyurl.com/2ved9s5d

📚 Crafting Compassionate Cultures’ online learning hub is a treasure trove of templates, quizzes, reading materials, and worksheets to guide your DEI journey. Start transforming today! #ResourceLibrary #DEIResources https://tinyurl.com/2ved9s5d

Short on time? Strawberry Words’ bitesize learning videos provide quick insights to keep you on the path towards creating a compassionate culture. 🎥 #BitesizeLearning #ProfessionalDevelopment https://tinyurl.com/2ved9s5d

Don't miss out on live monthly Q & A sessions, where experts answer your burning questions on diversity, equity, and inclusion. 🗓️ Join the conversation! #QandA #DiversityTalks https://tinyurl.com/2ved9s5d

🌟 Crafting Compassionate Cultures, is more than a programme; it is a community of allies dedicated to making a difference. Join us on the journey towards equity and inclusion. #Allyship #Community https://tinyurl.com/2ved9s5d

"Intent is not impact." Discover the power of authentic change with our learn.think.apply framework. It's time to transform your workplace into an antiracist and anti-discriminatory space. 🔄 #Transformation #AuthenticChange https://tinyurl.com/2ved9s5d

Beta-tested and approved! Learn from the success stories of organisations like Coventry City Council and Birmingham Hippodrome Theatre. Be the next success story. 📈 #SuccessStories #DEISuccess https://tinyurl.com/2ved9s5d

A Staffordshire Youth Offending staff member found our training essential for public sector organisations. They said “It's accessible, thought-provoking, and a game-changer.” 🏛️ #PublicSector #GameChangerhttps://tinyurl.com/2ved9s5d

"I want to be a better ally." Be like Lora Humphries from Coventry City Council. Join us in actively being anti-racist. 🤝 #AntiRacist #BetterAlly https://tinyurl.com/2ved9s5d

Unlock practical gems like the B.R.A.V.I.N.G model and policy templates that can shift your organisation's culture.  💎 #CulturalShift #PracticalTools https://tinyurl.com/2ved9s5d

Make the change that matters. Our online learning hub is designed to help you create a workplace that's not just diverse but genuinely inclusive. #InclusiveWorkplace #ChangeMakers https://tinyurl.com/2ved9s5d

Join leaders like Katherine Hanke from Direct Personal Management who recognise the value of Crafting Compassionate Cultures – the DEI online learning hub. It's time to lead with compassion and inclusion. 🌟 #Leadership #Compassion https://tinyurl.com/2ved9s5d

Be part of the movement towards a more equitable and inclusive future. Start your Crafting Compassionate Cultures journey today! 🚀 #InclusiveFuture #DEI https://tinyurl.com/2ved9s5d

Empower your employees to speak confidently about racism and other forms of discrimination. Together, we can foster open conversations and drive meaningful change. 🗣️ #SpeakUp #MeaningfulChange https://tinyurl.com/2ved9s5d

Are you ready to challenge the status quo? Crafting Compassionate Cultures is your partner in transforming your organisation's culture for the better. 💼 #CultureTransformation #ChallengeAccepted  https://tinyurl.com/2ved9s5d

Crafting Compassionate Cultures is here to guide your organisation on the path to antiracism, diversity, equity, and inclusion. Contact me today and I can let you know how your organisation can make genuine change. together. 🌍 #MakeGenuineChange https://tinyurl.com/2ved9s5d

Thank you for your interest in promoting Crafting Compassionate Cultures (CCC), the online learning hub by Strawberry Words. This affiliate guidance document will provide you with the best methods and strategies to effectively sell CCC courses and resources.

Understanding Crafting Compassionate Cultures

Crafting Compassionate Cultures is an online learning hub designed to help organisations become antiracist, diverse, equitable, and inclusive. It offers a range of valuable resources and courses aimed at transforming workplace culture and promoting diversity, equity, and inclusion (DEI). The key offerings include:

• CPD Accredited Courses: CCC provides CPD accredited online pre-recorded courses on antiracism, including "Time to Talk about Race" and "Understanding Microaggressions – the subtle racism." These courses are designed to educate and raise awareness about these critical topics.

• Introduction to DEI: The platform offers an introduction to Diversity, Equity, and Inclusion, catering to those who are new to these concepts.

• "Thriving in the Face of Discrimination" Course: This course focuses on strategies and techniques to thrive in environments where discrimination exists.

• Resource Library: CCC provides a library of valuable resources, including templates, quizzes, reading materials, and worksheets. These resources can help individuals and organisations implement DEI practices effectively.

• Bitesize Learning Videos: Short, informative videos that break down complex DEI concepts into easily digestible content.

• Live Monthly Q & A Sessions: Interactive sessions that allow participants to engage with experts and seek answers to their questions.

• Community: CCC has a thriving community of like-minded individuals committed to being allies to marginalised communities.

It’s important to note that this is a growing hub and we will be continually be adding resources.

You can find a full description of Crafting Compassionate Cultures at the end of this document.

How to Promote

This is totally up to you and your style. We are not expected not should you cold call or hard sell. What we do want is for you to do some or all of the following:

1. When speaking to clients and they mention having problems in the area of diversity/discrimination/racism, tell them about the programme as a potential solution.
2. Join the Strawberry Words Linkedin page and share our posts. Sometimes commenting on them.
3. Tag people in our posts where relevant
4. Listen to the podcast and share episodes on your LinkedIn page or with clients for whom you think the episode will be relevant

Key Selling Points for CCC:

We want to make the process of selling CCC to client easy. Therefore, when promoting CCC as an affiliate, it’s useful to have to hand the following key selling points:

1. Evidence-Based: CCC is built on best practices and academic research, ensuring that the content and strategies are grounded in evidence.

2. Real-World Beta Testing: Mention that CCC has been beta-tested with various organisations, including Coventry City Council, Birmingham Hippodrome Theatre, Osborne Clarke Internationale Legal Practice, and Staffordshire Youth Offending. Share positive feedback from beta testers.

3. Practical Approach: Emphasise that CCC's approach is practical and accessible, making it suitable for a wide range of organisations and individuals.

4. Comprehensive Resources: Highlight the extensive library of resources, which includes templates, quizzes, reading materials, and worksheets.

5. Community Engagement: Promote the sense of community within CCC, where participants can connect with others who share the goal of promoting DEI.

Affiliate Marketing Strategies:

Sharing/commenting on Strawberry Words’ Content Follow our social media pages and share and comment our content, so your followers subconsciously get familiar with the company.

Content Marketing: Create blog posts, articles, or videos discussing the importance of DEI in the workplace and how CCC can help. Use SEO techniques to ensure your content ranks well in search engines.

Email Marketing: Build an email list of potential customers interested in DEI topics. Send them informative emails about CCC courses and resources.

Social Media Promotion: Utilise platforms like Twitter, LinkedIn, and Instagram to share content related to CCC. Engage with your audience by sharing success stories, testimonials, and informative graphics.

Webinars and Workshops: Host webinars or workshops related to DEI and invite CCC representatives to speak. Use these events as an opportunity to promote CCC courses.

Affiliate Links: Embed affiliate links in your content, ensuring that readers can easily access CCC through your referral.

Collaborations: Partner with other influencers or organisations in the DEI space to cross-promote CCC.

Customer Testimonials: Share testimonials from individuals who have benefited from CCC courses. Authentic reviews can be powerful selling tools.

Tracking and Optimisation:

Make sure you use the link provided to you when sharing details of CCC Use so we can monitor the performance of your link and marketing efforts.

Continuously optimise your marketing strategies based on the data you gather. Focus on what works best for your audience.

Regularly update your content to reflect any changes or new offerings from CCC.

By following these affiliate guidance tips and strategies, you can effectively promote Crafting Compassionate Cultures by Strawberry Words and contribute to the promotion of diversity, equity, and inclusion in workplaces. Remember to always provide accurate information and prioritize the value CCC offers to potential customers.

Full Description

What is Crafting Compassionate Cultures?

Crafting Compassionate Cultures is an online learning hub for organisations to become antiracist, diverse, equitable and inclusive. We do this by offering:

• CPD accredited online pre-recorded antiracism training courses: Time to Talk about Race and Understanding Microaggressions – the subtle racism. 
• Access to our introduction to Diversity Equity and Inclusion course ***new***
• Access to “Thriving in the Face of Discrimination” course.
• A library of resources. Including templates, quizzes, reading materials, and worksheets.
• Bitesize learning videos. 
• Live monthly Q & A sessions.
• A community that shares a common goal to be allies to marginalised communities.

Transforming Culture

Learning about diversity, equity and inclusion (DEI) and antiracism is not a quick process. Keen to ensure organisations transform business and employees, we analysed best practice and academic research on successful methods to implement inclusion and diversity and designed our flagship programme, Crafting Compassionate Cultures.

“Intent is not impact” A line we regularly share during training. However, that line also applies to Strawberry Words and the learning we offer. No matter how well intended, we asked some crucial questions:

How can we ensure…

Employers know how to de-escalate racial issues to avoid litigation?

Minorities feel safe at work?

Employers know how to create cultures that retains and attracts minority staff?

Employees know how to be allies?

People feel confident to talk about racism?

When critically assessing our work, we had to think beyond the one-off training sessions and consider how we move organisations to change culture to embed antiracism and DEI practices in everyday practice.

Crafting Compassionate Cultures is based on our learn.think. apply framework:

LEARN about how systemic racism and other forms of discrimination show up in your organisation.

THINK about how to transform company culture to one that is authentically open and welcoming to all.

APPLY newfound knowledge and our tools to bring the company closer to becoming antiracist and anti-discriminatory for all.

Katherine Hanke - Direct Personal Management

Beta Tested!

Earlier this year, we tested a beta version of CCC with Coventry City Council, Birmingham Hippodrome Theatre, Osborne Clarke Internationale Legal Practice and Staffordshire Youth Offending and Direct Personal Management.

“It's essential training for any public sector organisation. 2. It's accessible and non-preachy. 3. It gives an opportunity to talk about our experiences, ideas and misconceptions. 4. There's always something new to learn.”

Saul Malloy - Staffordshire Youth Offending

"I still have more to learn and I don't think that stops but I enjoy developing my knowledge on these topics and I found the videos very informative and thought provoking."

Laura Vennell PD Manager Osborne Clarke

“CCC definitely stretched and enhanced my knowledge and has given me more thirst for further work. I want to be a better ally, and not being racist isn't enough, you need to be actively anti-racist in my view.”

Lora Humphries - Advisory Teacher for children with visual impairments. Coventry City Council

"I think it would be useful to the organisation as there was some practical gems such as the B.R.A.V.I.N.G model and the policy templates, the reading list and I think it could really help shift things."

Jahnee Wilkins, Learning and Participation Artist Birmingham Hippodrome